Visual
Merchandising
Throughout
the visual merchandising course we explored different types of retailers,
equipment, displays and branding. We
learned how the principles and elements of design are used to emphasize
merchandise and overall composition of visual design in both window and
interior displays. We practiced
executing creative displays, applying principles of merchandise selection,
development of a theme, props and layout, lighting, and targeting the customer.
Using the tools we learned, we were able to examine the interior design of a
space used by a retailer and construct an effective window and/or interior
display meeting the specific requirements for the display and message.
For
our final project, we had to present the skills necessary for successful retail
ownership or management by presenting design plans, customer data, merchandise
information and visual merchandise plans using the parameters of the brick and
mortar space given to us. We had to provide the type of retail store chosen
with the name of the store and our brand design. We also had to include our location and
demographics with a timeline for plans on seasonal changes. For the exterior
space, we had to include plans with a description of window fronts, signage and
seasonal changes. For the interior space,
we had to include mannequins, display fixtures, main traffic pattern (ADA
compliant), point of purchase, type of window display and interior display of
merchandise, wall finish and advertisement, floor materials, furnishings,
storage area, way-finding and seasonal changes.
Diligence PowerPoint Presentation
Residential
Design
In the
residential design course, we learned how to relate the elements of
anthropometrics to human fit and interior space as it related to residential
design. We applied knowledge of space
planning, furnishings, textiles, wall coverings and window treatments and
finishes in developing a complete residential interior. We paid special attention to building codes
and ADA requirements for barrier free spaces as it relates to residential design. We also learned of the many things we need to
stay aware of such as multiple relationships the designer has in the industry
and how to maintain a professional conduct, and psychological, social and
cultural differences that affect residential interiors. Throughout this course,
we practiced creating detailed drawings with samples, lighting and electrical
plans, perspectives, isometrics and elevations in color to accurately match
samples of materials and furnishings.
For
our final project we were given the floor plan and layout of a log cabin
home. We had to create a design package
solution for clients purchasing the log cabin.
The package had to include design statements with specific theme and style,
space plan solutions for the rooms, furniture and materials selections, window
treatments, light fixtures and accent lighting, fireplace design and conceptual
boards with samples.
